Kubota North America Corporation, a wholly-owned subsidiary of Kubota Corporation, will exhibit for the first time at CES® 2024, one of the world's largest technology trade fairs held in Las Vegas, the United States from January 9 to 12, 2024.

Since its foundation in 1890, Kubota Corporation (hereinafter “Kubota,” Head Office: Naniwa Ward, Osaka; President and Representative Director: Yuichi Kitao) has continued to provide solutions to various societal challenges that differ by era and region in the areas of “food, water, and the environment,” such as water pipes and environmental facilities that contribute to improved sanitation and agricultural machinery that supports agriculture and food production. Now, Kubota operates in more than 120 countries around the world.

In 2021, Kubota formulated its Long-Term Vision GMB2030 to define the role that Kubota should play and the guidelines for the entire Group. By engaging in technology development and business creation focused on the future society, Kubota is taking steps for the realization of this vision.

While exhibiting its exciting future concept to visitors at CES® 2024, Kubota will promote a future-oriented corporate stance. Through the exhibition, and as part of the vision pursued in GMB2030, Kubota will demonstrate to a wide range of stakeholders next-generation equipment for an enriched lifestyle and sustainable society.

CES® is a registered trademark of the Consumer Technology Association.