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2025 CONSUMER ELECTRONICS SHOW
SMART INNOVATION FOR YOU
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Kubota Recognized for its All-Terrain KATR as Part of its Commitment to Providing Range of Customer Solutions in Ag and Construction Work Environments.

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Kubota at CES

January 7-10, 2025

During CES® 2025, Kubota will showcase solutions that begin with the customer and that result in a better quality of life for individuals and society. We develop solutions in an “innovation cycle” that never ends. And that starts with listening to our customers. The solutions that result affect every part of what we call the “work loop”—assessing the situation, analyzing what needs to be done, and acting on those needs. The work loop has existed as long as people have been on the job. But the analytics, connectivity, and automation we bring to it change everything because now we can account for more complexity with more certainty and more simplicity than ever before.

Stop by our CES® 2025 booth to learn more and meet the Kubota solutions team.

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Innovation Cycle

We develop solutions with our customers in an innovation cycle that never ends.

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Listen

We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work.

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Design & Build

Address the needs and wants of both individuals and society.

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Iterate

Test and refine and begin again.


Work Loop

The basic work loop has existed as long as people have been on the job. The analytics, connectivity, and automation we bring to it changes everything.

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Assess

Gather data inputs through perception technology.

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Analyze

Use AI to draw conclusions and make recommendations.

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Act

Deploy connectivity and automation or act manually, because we believe in choice without compromise.


INTEGRATION BENEFIT

The Benefit is we can account for more complexity with more certainty and more simplicity than ever before.

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Simplicity

Enables a novice operator to perform like a pro.

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Productivity

Enhances productivity so the customer can focus on doing what they love to do.

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Sustainability

Ensures sustainability of limited resources.

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Quality of Life

It’s all about a better quality of life for individuals and society.

New Innovations

 

KATR


The Kubota all-terrain KATR is a four-wheeled multifunctional robot designed with advanced stability control that adjusts the robot’s four legs to maintain a level cargo deck enabling it to operate with a stable platform on uneven and sloped terrain and making it an ideal solution for agriculture and construction environments.

  • Real-time Stability Control
  • Robust Construction
  • All Terrain Mobility
  • Electric or Diesel Engine
  • Controlled remotely or via an onboard controller

Automation


We offer hands-on or hands-off operation for however the user wants to interact with their equipment. We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work. For some, they want the "muddy boot" experience, to be part of getting the job done. For others, their focus is on maximizing productivity, So we design and build reliable, versatile and intuitive equipment that provides a better quality of life for individuals and society.

Data and AI


We gather data inputs from various sources, synthesis the information and make recommendations. The benefit is to distill the complex into simple, executable actions. With this guidance, a novice can perform like a pro, whether in an agricultural field, on a construction site or on their personal property. This productivity improvement gives our customers back their most limited resource - their time - to focus on doing what they love.

Powertrain Options


We offer diesel, gas, hydrogen and electric options, because we believe in choice without compromise.

Hydrogen Engine Genset
Choice of power source without sacrificing performance.

The portable, hydrogen-powered generator matches the power of diesel models with the benefit of a quiet, clean hydrogen engine.

Smart Innovation for You.

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CES attendees will have a chance to see our innovation cycle at work across a broad range of solutions. Our latest innovations deliver the right products and solutions for every customer. We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work and that means offering them more choice without compromise.

Todd Stucke

President of Kubota Tractor Corporation

Kubota celebrates 50 years of powering and
empowering the American dream.

Get to Know Kubota

“For Earth, For Life” is much more than Kubota's brand statement. It's a mission we dedicate ourselves to as a global company. We are committed to engineering excellence so that our customers can focus on planting, feeding, building and caring for our world. We welcome you to explore and learn more about Kubota.



Kubota's History of Innovations

 

Whatever your dream, our goal has been to help you
build, shape, and grow it, on your land, for your business,
or in your community — at your side, for 50 years.

 
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Kubota's small but mighty tractors quickly filled an unmet need with the 'do-it-yourselfers' by delivering compact, capable, and easy-to-use tractors for residential customers.

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The versatility, reliability, and durability of Kubota's affordable, compact tractors resonated with American customers who took pride in working on their properties and land and Kubota quickly became the number 1 selling residential tractor in the United States.

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Following the popularity of the residential tractor was the introduction of the compact excavator in 1979 — another industry first for empowering customers with construction projects that demand compact yet capable machines.

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These customers fueled the innovation of an expanded compact construction equipment line up and made Kubota the number 1 selling compact excavator in the United States.

 
 

Automation

Advancements in automation empowers Kubota engineers to create machines that don’t just innovate the industry but stand the test of time.




 

Data & AI

Data utilization empowers Kubota engineers to create software and AI programs to aid in agriculture, always keeping farmers at the center of what we do.



 

Sustainability

A clear commitment to sustainability drives Kubota to think outside the box, creating unique, Earth-centric ideas designed to lower carbon footprints.



McCulloch D-20 | 1965

McCulloch D-20 | 1965


In the 1960s, Kubota needed a partner to bring its tractors to the United States. The company selected a respected brand to represent its tractors, McCulloch, and ordered 100 G-12 tractors and 100 D-20 tractors from Kubota to be sold in the United States. These tractors were painted yellow and sold under the McCulloch name; Kubota was still unknown in the United States at the time, while McCulloch was known for its chainsaws. 

  • Engine: 2 Cyl. Gas or Diesel
  • PTO HP: 14
  • Drive: 2WD Gear Shift


L200 | 1967

L175 | 1972

B6000 | 1974

L245HC | 1976

KH-10 | 1979

B8200 (Cutaway) | 1982

PX-2100 | 1987

BX2200 | 2000

ZD21 | 2000

RTV900 | 2004

McCulloch G-12 | 1965

L225 | 1972

M7500 DT | 1979

B7100 HST | 1980

B8200-NST | 1982

G5200H | 1983

G1800-S | 1989

W5021 | 1989

McCulloch D-20 | 1965

McCulloch D-20 | 1965


In the 1960s, Kubota needed a partner to bring its tractors to the United States. The company selected a respected brand to represent its tractors, McCulloch, and ordered 100 G-12 tractors and 100 D-20 tractors from Kubota to be sold in the United States. These tractors were painted yellow and sold under the McCulloch name; Kubota was still unknown in the United States at the time, while McCulloch was known for its chainsaws. 

  • Engine: 2 Cyl. Gas or Diesel
  • PTO HP: 14
  • Drive: 2WD Gear Shift



L200 | 1967

L175 | 1972

B6000 | 1974

L245HC | 1976

KH-10 | 1979

B8200 (Cutaway) | 1982

PX-2100 | 1987

BX2200 | 2000

ZD21 | 2000

RTV900 | 2004

McCulloch G-12 | 1965

L225 | 1972

M7500 DT | 1979

B7100 HST | 1980

B8200-NST | 1982

G5200H | 1983

G1800-S | 1989

W5021 | 1989

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